What Makes Things Popular Online?
August 28, 2013  |  By Ketner Group

The PR industry is rapidly changing. To stay competitive, PR agencies are learning how to develop digital skills or are maximizing marketing partner resources in order to satisfy the new media landscape. In a media world where anyone can be a journalist, news breaks on Twitter and memes are popping up and disappearing every week, PR professionals have their work cut out for them. To address this, I recently planned a PRSA Austin Chapter event titled “There’s a Meme for That,” where our panelists discussed how to incorporate new digital media ideas into company strategies to boost chances of getting…Read More

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Back From Abroad: New Thoughts on the PR World I Thought I Knew
August 13, 2013  |  By Ketner Group

Time flies when you’re having fun. It also flies when you’re travelling nine countries and 17 cities in 56 days.  After two exquisitely eye-opening months abroad, I can honestly say I welcomed my return to Austin with open arms. A chaotic and life-changing few months turned out to be some of the most incredible and invaluable experiences that I’ll never forget. Graduation. Two months abroad. Full-time employment.  It’s been quite a ride! And I have no intention of getting off anytime soon. “What did you learn?” you might ask? Many of you have traveled the globe and discovered something completely…Read More

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#KeepPRWeird: Top 3 Take-Aways from PRSA 2013 Southwest District Conference
July 2, 2013  |  By Ketner Group

I’m on the PRSA Austin Chapter board and gladly volunteered to serve on the planning committee for the PRSA 2013 Southwest District Conference, which was June 5-7. I had an exciting job as the Special Events Committee Chair, which means that I got to plan the social events. What conference goes without networking and happy hours? And what networking happy hour goes without a life-size poster board of John Wayne? He went with us everywhere! Here’s a small group of us keeping it strictly business, of course, at Lustre Pearl during our Rainey Street Pub Crawl. That’s me in the…Read More

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Great Reads from Around the Marketing Blogosphere
June 13, 2013  |  By Ketner Group

This week we’d like to give a shout-out to other like-minded marketing or media agencies, whose blogs summed up everything we wanted to say before we could have said it. Up first, is Thom Singer’s blog, “Tweet, Post, Update and Share Beyond Yourself,” which talks about the importance of promoting others even when there is nothing to gain personally. This is as easy as ‘retweeting’ someone else or sharing a Facebook update. The idea is to not make it all “Hey, look at me” but to make some of it “Hey, look at them!” You never know promoting others may…Read More

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SXSW: A blur in the rear-view mirror
May 6, 2013  |  By Ketner Group

                    Both Austin and myself are fully recovered from the sleepless madness that is the South By South West (SXSW) onslaught of all things branded and hipster and geeky-cool that is now a much-loved and/or much-hated March tradition, depending on whom you ask (and whether or not you ask them as they sit in gridlocked traffic courtesy of all the road closures). Though March and April(!) have come and gone, as have the road closures, thank goodness, I’m still thinking about a few sessions at SXSW Interactive (SXSWi) that opened my…Read More

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Retail’s Reinvention: Back to the Future?
April 24, 2013  |  By Jeff Ketner

I’ve been reading and thinking about retail innovation a lot lately, which is no surprise. After all, many of our clients here at Ketner Group are retail tech companies, and retailers have been reinventing themselves at a furious pace in recent years as they seek new ways to compete with Amazon. One of the things that intrigued me is a recent Reuters article about Walmart’s “radical plan” to have its customers deliver packages to online buyers. The plans are still in the early stages, but as the article explains, “shoppers could tell the retailer where they live and sign up…Read More

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Introducing KG’s Newest Blog Series: PR 101
April 15, 2013  |  By Ketner Group

The KG Team is excited to introduce a content series for our PB&J Blog. “PR 101: Back to Basics”. Think back to your days in school: sitting in class, working on a campaign, writing all those press releases. Now think about the first year of your full-time job in PR… We’d be willing to bet you encountered more than a few concepts that threw you for a loop! We’ve all had our moments of panic when sitting in that first client meeting: bylines, analyst briefings, ed cals. What analysts? And what’s a byline? “PR 101: Back to Basics” is a blog series…Read More

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Indoor Location Analytics Boosts Retailers’ Merchandising and Marketing Information Arsenal
April 15, 2013  |  By Ketner Group

Indoor Location Analytics is enjoying explosive adoption in retail, logistics, airports, healthcare and other industries. Growth is driven by new technology, smartphone ubiquity and increased market awareness. Editor in Chief Joe Francica interviewed Jonathon Rosen, business development director for WirelessWERX, who described the technology needed to capture mobile consumer data and some of the surprising uses for those data.  

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Ketner Group Gets a Blog Make-Over & National PB&J Day!
April 2, 2013  |  By Ketner Group

Does something look a little different to you? Our blog didn’t lose weight or change its hair, but it did get a whole new look! What was formerly Ketner Group’s KbloG is now PB&J! We aim to give readers “a slice of PR, Branding and Journalism”–a place to hang out and read about good ideas and examples of how to lead a better PR, content and marketing program and discuss trendy industry topics. Follow our Twitter page at www.twitter.com/PBJblog to get all of our updates! We’re happy to announce our new PB&J blog name on 2013 National PB&J Day (April…Read More

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Apparel software trends: What else is on the agenda?
April 2, 2013  |  By Ketner Group

What else is likely to be topping the apparel industry’s software agenda this year? Using technology to help mitigate risk in the supply chain, automating data capture, and greater collaboration and information exchange between apparel retailers and brands and their suppliers are all highlighted. Tapping into social media and mobile technologies will also contribute to speed and accuracy.

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