Category: Ketner Group Culture

Hi! My name is Susan Nam and I have the privilege of being Ketner Group’s newest intern for the summer, based in Austin.

I’ll graduate from the University of Texas at Austin this summer with a degree in public relations as well as communication and leadership. Sounds like three majors, but thankfully it’s only two. 

A little about me

I’m a second generation Korean American born and raised in College Station, Texas. After living in Aggieland my whole life, I was ready to move somewhere new for college.

My time at UT Austin gave me two precious things: identity and community. Through meeting my tribe of friends in college, I’ve grown to cherish my Asian American heritage and forge my values with a group of people. It’s also been nice to struggle through post-grad life together with them.

When I’m not struggling with adulting, you can catch me drinking boba with friends, adding books to my TBR list, or curating my 19-hour Spotify playlist for the summer. 

Why I choose PR

I stumbled across the world of public relations while searching for a major that had a definitive career path and could provide me with technical skills to stand out.

PR not only meets those criteria, but it also combines relationship building with storytelling. As a self-proclaimed people person who loves creativity, PR is the ideal career field for me. 

Despite half of my college experience occurring during a global pandemic, I’ve had incredible opportunities to intern in a wide variety of places – a nonprofit, a grassroots organization, a tech company, and my own university to name a few.

Although I gained extensive experience in internal and external communications at these organizations, one experience I felt that I lacked was work in an agency setting. Enter Ketner Group!

Why I choose Ketner Group

Out of all the PR agencies I explored, Ketner Group stood out to me in that it emphasizes work life balance alongside serving its clients.

Agencies tend to be known for being all-encompassing work environments. As a new communications professional, I wanted to experience working at a place that balances spontaneity and hard work with respect and protection for employees’ personal lives. 

Ketner Group also serves a niche clientele, retail tech companies, which allows the agency to become experts for its clients.

I look forward to learning the ins and outs of the retail tech industry niche. Already I’m learning a lot from my coworkers who talk excitedly about all the cool aspects of retail tech! 

What I’m looking forward to

After working one week at Ketner, I feel encouraged by the work I’ve been trusted with and the support offered to me by Team Awesome.

While interning at an agency does feel a little intimidating, I look forward to challenging myself to grow in my PR skills and soaking up as much wisdom as I can while I’m here.

It’s hard to believe that it’s almost been five years since I joined Ketner Group! I’ve grown a lot during my time here — from a new graduate entering the world of PR to a senior account executive embracing the fun and exciting challenges the industry brings.

A lot has changed in my personal life as well. Due to family circumstances, my husband and I recently decided it was time for us to move from Austin back to the suburbs of Dallas. Ketner Group was incredibly understanding and flexible, allowing me to continue working remotely.

So, if you’ve ever wondered what it’s like to be a senior account executive (SAE) at Ketner Group, here is a peek into the day in my life — remote work edition!

Emails, meetings and a smoothie break

Today is Monday, so I started off the week by catching up on emails and newsletters. I also put together weekly tasks and assignments for the client accounts I’ve started project managing. Ketner Group is great about providing these types of opportunities for us to step up and take on new responsibilities.

As my other teammates have pointed out, there’s not a dull day in PR. Every day, we are working on different pitches, content and campaigns.

This week, my calendar is filled with client update meetings, webinars to attend, and a client’s quarterly marketing sync. After getting organized for the week, I worked on scheduling a media briefing, reviewing blogs and bylines and following up on pitches.

It’s been a busy day, so in the afternoon, I decided to get a little pick-me-up. Ketner Group offers a snack budget each month. Today, I used the budget to pick up a smoothie from a Tropical Smoothie Café that just opened near my house — just what I needed as I write this blog!

Welcome to my home office

Where do I spend my day working? My husband and I put together a home office where I spend the majority of my time.

We painted the room a dark and moody color to create a space that feels separate from the rest of the house. It’s also one of the rooms that get the most natural light in the house, so my desk is surrounded with plants!

Since I share the office with my husband, we’ve also put together a “conference room” where I can go and take meetings throughout the day. Today, the weather was particularly nice, so I decided to go work outside on my patio for a bit. It’s always nice to have a change of scenery and a breath of fresh air.

Tips on working remotely

Now that I work remotely, here are a few lessons I’ve learned that are helpful to stay connected:

1. Zoom meeting are still important – We may all have Zoom fatigue, but really, Zoom is still a powerful tool to help me collaborate and stay connected with my team!
2. Slack is key to connecting – Our team stays active on Slack. Not only do we discuss projects on there, but we also have fun sharing funny TikTok trends.
3. In-person events are valuable – Even though I live remotely, I still love getting to see the Austin office every so often for events, client meetings, etc. We also had a Ketner Group get-together in Austin recently so that the whole team could bond!

A day in the life of a PR professional is, by nature, unpredictable. And that’s what I love most about being an account executive (AE) at Ketner Group.

Every day is a new day. The news cycle is fluid and every client need is different. So while it’s tough to pinpoint a concrete 9-5 experience, I’ll dive into some of the best parts of my day as a PR Power Ranger – my official unofficial title. 

A typical day as an AE

I start my day by checking my inbox, listening to NPR News Now and catching up on the latest trends via newsletters from Retail Dive and Retail Brew.

Since I lead media relations for several accounts, it’s important to keep a pulse on the retail space and weave client perspectives into the mix. For example, I might notice fashion reporters are focusing on red carpet looks at the Oscars, and then deliver a tailored pitch to Women’s Wear Daily leveraging relevant insights from a fashion market intelligence client. 

Depending on the day of the week, I attend a few client check-in Zoom calls to align on active projects. This could include brainstorming the media strategy for an upcoming product launch, finalizing an award submission in real time or solidifying next steps for onsite conference interviews with press. 

Regardless of the internal or external project that I’m working on, one thing stays the same. We’re in the business of relationships, and that’s one of the most rewarding parts of PR.

Whether I’m bringing a reporter helpful sources for stories or catching up with a client about the latest Wordle, nurturing relationships is key in my day-to-day life as an account executive.

Developing great friendships in Austin

Speaking of relationships, one of my favorite parts about my job is that its allowed me to develop great friendships with the Austin-based team. Transitioning from a fully remote job to Ketner Group’s hybrid environment has been so fulfilling.

When I’m not working from home alongside my favorite furry co-worker Odie, it’s nice to make the short 15-minute commute to our WeWork space and experience real human interaction. Everyone else has full length conversations with their pets… right? 

Our WeWork building is located near The Domain, a shopping hub with all the best local lunch spots. My sources say that every now and then, after the Austin team collaborates to drive client success at the office, you can most definitely find them eating way too many pretzels at Culinary Dropout. 

Whether we’re putting our heads together to craft a new business proposal or debating whether there are more doors or wheels in the world via our #WaterCooler Slack channel, the Ketner Group team is full of collaborative, fun and curious minds that I’m so thrilled to work with every day.

Three valuable lessons

My time as an account executive at Ketner Group has taught me three very valuable lessons:

1. Don’t ask questions, just eat the bell pepper – At my first official Ketner Group team dinner, I learned of a very odd company-wide tradition, in which new employees have to take a bite of a bell pepper. So that’s why they say, keep Austin weird!
2. Collaboration is king – Every account structure is designed with collaboration at the core. As an account executive, I can always depend on my directors for strategic guidance and assistant account executives (like my lovely friend Jenny) for support. 
3. PR is a highway – Much like the Rascal Flatts hit from critically-acclaimed blockbuster film “Cars,” something new and exciting always lies ahead in the world of PR. I knew I loved the industry before, but my time at KG has made me love it even more.

Hello!

I’m Andre Lenartowicz and I’m thrilled to join Ketner Group (i.e.: Team Awesome) as a content specialist. One thing I get asked a lot is why I chose to write for a living. It’s a bit of a long story so I think the best way to introduce myself is to explain that journey.

There’s beauty everywhere

Words are more than character sequences to me. I always try to find the most impactful way to say something. A client’s brief or style guide may not always lend itself to allowing that. But when possible, I thoroughly enjoy either finding beauty in words or, at the very least, having fun with them. For example, one of my all-time favorite headlines is: “Big rig carrying fruit crashes on 210 Freeway, creates jam.”

One thing I love doing in my spare time is traveling. Everywhere I go, I can always find something so beautiful or different or unique that I realize there’s so much to see and experience in the world. In some ways I experience something similar when I read or write something that’s relatable on some level – it’s like finding beauty in words.

From journalism to PR (via a dentist office)

It always seemed like journalism was in the cards for me: childhood memories include recording myself reading the newspaper onto my My First Sony and feeling excited about getting the newspaper from the front door every morning. After being told by teachers that I was a good writer I figured I should do something with that skill.

However, journalism never felt right. It wasn’t until a chance encounter with an issue of PR Week – a trade publication about the PR and communications business – at a dentist’s office that it seemed like I found something else to do with that skill. I don’t know why an issue of PRWeek was at a dentist’s office, but perhaps it was simply the the universe nudging me onto this career path.

Fútbol is life!

When I’m not writing, I enjoy reading about, playing and watching soccer. This ranges from watching my favorite player, my daughter, to any match on TV. As mentioned, I love traveling – whether it’s alone or with my favorite partner-in-crime, my partner Jess. We recently got a dog named Harrison who occasionally photo bombs video calls. I’m also always on the hunt for a good espresso, craft beers and exotic potato chip flavors.

Another thing I’ve been asked by friends and family is, why the switch? This one’s simpler to answer: during the interview process, I asked people why they thought so many employees stay at the agency for so long. The answer was universally the same: Jeff and Catherine cultivate a workplace culture laser-focused on work-life balance. After hearing this, I knew if given the chance I had to join.

Hi! My name is Jenna Gibson, and I’m so excited to be joining the Ketner Group team as an assistant account executive.

Growing up, I knew that no matter what job I would have, I wanted to do at least one thing: write. When I was little, I wanted to be an author or a journalist, but through experience, I’ve found my niche in PR. 

From journalism to PR: I love to write

In 2019, I graduated from Millsaps College, where I majored in Communication Studies and English Literature. I started writing for the college newspaper and freelancing locally, but I quickly realized that marketing and PR piqued my interest in journalism.

After graduating, I started working as a copywriter at Creative Distillery, a boutique advertising agency in Jackson, Mississippi. My past experience has primarily centered on content development and social media for nonprofits and retail businesses.

From my experience with journalism to my current work in PR, I have loved getting the chance to tell a client’s story, and I’m so happy to put my skills to good use at Ketner Group, diving head first into the retail technology industry. 

From Mississippi to Austin: exploring a new city

I moved to Austin from Mississippi in June 2021, and it’s been so fun getting to explore the city.

Over the last few months, I’ve enjoyed spending time at different parks, visiting the library, taking kickboxing classes, and trying new restaurants and coffee shops.

When I’m not out and about, I’m spending time with my chihuahua Raymond, reading celebrity memoirs and contemporary fiction, or watching late-night sitcoms on TV.

Howdy, I’m Stacee Collins!

I’m thrilled to be joining the Ketner Group team as the newest account executive. I come from an agency background, and am so excited to dive deeper into the world of retail tech. But when I was a freshman in college, I had no idea PR would become my career path. 

At Texas State University, I pursued a degree in journalism — reporting, copy editing and running social for the university’s newspaper. It wasn’t until my sophomore year that I was introduced to PR, and when I took my first intro class, I knew I was passionate about it. So, I transferred to The University of Texas at Austin as a junior and began building up my experience in the field.

Throughout my internships, I learned more about PR for sustainable energy, food and beverage and advertising technology. I ultimately landed a full-time role after graduation at Blast PR, where I spent the last three years driving success for adtech clients through media relations, speaking and awards and content management. 

Making client stories come to life

What I learned throughout all of those experiences is that I absolutely love making client stories come to life.

Whether it’s sifting through mounds of data to find the most compelling pieces of the puzzle, crafting engaging award nominations to establish clients as thought leaders or simply cultivating relationships with clients and reporters alike — I love the world of PR and am beyond happy and thankful I get to do this work every day. 

Enjoying my spare time

Other things that make me happy include: growing my frog collection, hiking with my sweet dog Odie, playing Donkey Kong on my Super Nintendo, discovering new music, taking care of my succulents, exploring Austin’s best happy hour spots and spending the weekend working on a good puzzle.

I may or may not be a grandma trapped inside a 24-year-old body, but at least I’m a grandma who is a part of Team Awesome now!