I feel it in my fingers, I feel it in my toes

It’s coming. I can hear the buzz, the distant rumble of excitement from anticipation and preparations. It may be early, but people are already planning for it. It comes every year and the eyes of passersby twinkle at all the sights and sounds that flood the senses…

…at the annual South-by-Southwest (SXSW) Interactive, Film and Music festival in Austin, TX. Did I have you thinking about Christmas for a second? I don’t blame you. But today, I’ve got SXSW on my mind.

We Ketner Groupies are just plain excited. We all have special connections with SXSW. I got married this year during the music festival (which hosted an awesome Friday-night outing for our out-of-towners). Another Ketner Groupie’s love story began there. We helped launch a new social media application there. And every year, we learn something new and valuable that we can share with our clients and friends.

As PR professionals, we ‘heart’ SXSW Interactive (SXSWi), the marketing, digital media and technology hub of the festival. How lucky are we to have the brightest minds and entrepreneurs from all over the globe meet up in one place to share an explosion of ideas and knowledge—right in our own backyard? And we are doubly excited for SXSWi 2012, because three of our clients have submitted their own panels, which are up on the 2012 SXSW PanelPicker now! Check these out and if you like what you see, give ‘em a thumbs up (AKA: vote for their panel)! Continue reading

North Carolina Bound

Howdy friends – please excuse the short post, but it has been a bit hectic around here lately. The past few months have been very busy for all of us here at Ketner Group—in a good way!

The summer months have traditionally been slower for us in years past—mostly because there are very few large industry tradeshows, which means our clients typically won’t make significant announcements or implement large, integrated marketing/PR campaigns.

North Carolina

But that has not been the case for us this year! KG clients have had a very busy summer thus far with significant customer and product announcements, as well as good traction in the social media arena. Most recently, we helped our newest consumer client, Booqoos, with the national PR launch of its new deals site. Since the launch a few weeks ago, Booqoos has been featured on local Austin TV, covered in various retail technology, business, and social commerce publications, and hailed in the blogosphere.

We have also been very fortunate to come across several new business opportunities—always a plus! In fact, KG’er Valerie Kusler and I are heading up to North Carolina tomorrow to meet with a new business prospect. Unless we are pitching a local Austin client, we do not always get the opportunity to meet with potential clients face-to-face, so we are looking forward to the opportunity! Selecting a PR agency is more than making a financial investment, its an investment in a long-term partnership that will ensure the company’s PR/marketing success. So, if you were going to ‘take the plunge’ with a PR agency, wouldn’t you want to meet the team in person to measure their relevant experience and knowledge and, just as important, gauge their chemistry with your team? Could switching to Geico really save you 15 percent or more on car insurance? (Ok, bad joke, but I’m a little punch drunk at the moment!)

I hope that you all have had a fun, healthy and prosperous summer so far. Here’s to cooler temps in the U.S. and of course—football season being than a month away!