It’s coming. I can hear the buzz, the distant rumble of excitement from anticipation and preparations. It may be early, but people are already planning for it. It comes every year and the eyes of passersby twinkle at all the sights and sounds that flood the senses…
…at the annual South-by-Southwest (SXSW) Interactive, Film and Music festival in Austin, TX. Did I have you thinking about Christmas for a second? I don’t blame you. But today, I’ve got SXSW on my mind.
We Ketner Groupies are just plain excited. We all have special connections with SXSW. I got married this year during the music festival (which hosted an awesome Friday-night outing for our out-of-towners). Another Ketner Groupie’s love story began there. We helped launch a new social media application there. And every year, we learn something new and valuable that we can share with our clients and friends.
As PR professionals, we ‘heart’ SXSW Interactive (SXSWi), the marketing, digital media and technology hub of the festival. How lucky are we to have the brightest minds and entrepreneurs from all over the globe meet up in one place to share an explosion of ideas and knowledge—right in our own backyard? And we are doubly excited for SXSWi 2012, because three of our clients have submitted their own panels, which are up on the 2012 SXSW PanelPicker now! Check these out and if you like what you see, give ‘em a thumbs up (AKA: vote for their panel)! Continue reading