NRF in NYC: KG’s Highlights for 2013 Attendees
November 9, 2012  |  By Ketner Group

It’s that time of year again…NRF is just around the corner! While some of you are seasoned NRF vets like ourselves, we know that a few tips on coffee shops, lunch hot spots and popular sights might be useful for the newbies! New York City in January can be brutal, but this city truly never sleeps, so we’ve got just the stuff to pull you out of the cold stupor of winters in the Empire City and have a great time at NRF! See the Theatre! The KG Team always tries to see a Broadway show every time we head…Read More

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The Mobile (Presidential) Election of 2012
October 26, 2012  |  By Catherine Seeds

As originally posted on The Mobile Retail Blog It’s hard to imagine that in a little over two weeks, our country will have elected (or re-elected) a new president. What a difference four years makes. For example, just here at the Ketner Group, the team has definitely gone through its share of changes and life-changing moments – we’ve had one new baby, two marriages, two cross-country moves to California and Texas, and have bought seven new cars! Other things have changed, too, especially on the technology front. Thinking back to the 2008 election, or what is known as “The…Read More

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Abundance of devices, technologies make mobile a challenge: Mobile Shopping Summit Fall exhibitors
October 26, 2012  |  By Ketner Group

With manufacturers continuing to roll out new devices with unique screen sizes and a proliferation of technologies to use, it can be tough for marketers to know where to place their bets, according to exhibitors at the Mobile Shopping Fall Summit.

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Valley Apparel installs NGC’s ERP, Shop Floor Control tool
October 25, 2012  |  By Ketner Group

New Generation Computing Inc (NGC Software) announced that Valley Apparel, a U.S. manufacturer of high-end outerwear for the U.S. military, has gone live with the latest versions of NGC’s ERP and Shop Floor Control software. Valley Apparel, headquartered in Knoxville, Tennessee, is a U.S. government contractor that provides rugged, high-end outerwear and tactical gear for the United States Army, Air Force, Navy and Marine Corps.

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The Scariest Thing You’ll See This Halloween… AP Style Mistakes!
October 25, 2012  |  By Ketner Group

Sure. Zombies and ghosts can give you chills, but nothing makes you squirm like a misplaced comma or the double space between sentences. We know deadlines and full schedules dictate most of our days, but making time to review the latest AP Stylebook might be just what you need to polish up your nearly-flawless writing skills! The team at Ketner Group decided to highlight which mistakes we make the most and which common errors make our hair stand on end. KG’s Most Common Mistakes Using “their” Instead of “its.” – Jeff’s our biggest offender on this one! The Double Space…Read More

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Halloween: In Need of Good PR?
October 18, 2012  |  By Catherine Seeds

Is it just me, or is the Halloween industry in need of a branding facelift?  When I was a kid, it never occurred to me that this “holiday of sorts” was the cause for so much controversy between differing religious groups, let alone the fact that Halloween’s roots come from ancient pagans who believed that October 31 was the day that the boundaries between the worlds of the living and the dead overlapped and the deceased would come back to life and cause havoc such as sickness or damaged crops. (Thus ancient Celtics would wear masks to scare away any…Read More

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W-R-I-T-E: An Acrostic Method to Writing About Something You Don’t Understand
October 11, 2012  |  By Ketner Group

Every PR or media professional has been there. We’ve all been assigned that writing piece that’s guaranteed to scramble your brain. Like a kid who hates dodge ball hiding from the ‘choose your team’ line-up, you shrank in your seat or went silent on your phone line hoping that the arduous task wouldn’t fall to you. But just as the dodge ball-hating kid needs to play for a grade, you need to write for a living. Now that the challenging writing assignment is yours, let’s talk about some ways that could make it easier for you to formulate an intelligent…Read More

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Analyst Relations: The “R” is for Relationship
October 4, 2012  |  By Jeff Ketner

Clients frequently ask our opinion on analyst relations. Which firms do we recommend? Who are the top analysts in a particular space? How often should they brief with analysts? Should they become paying clients? We can’t answer all these questions in a short blog post. But we’ve been fortunate to work with a number of clients that understand the value of analyst relations, and in the process, we’ve seen what works – and what doesn’t – in analyst relations. Here are several principles that Ketner Group stresses to our clients. We use these as some of our guidelines in helping…Read More

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Reshoring Can Save Companies Millions, Houston Firm Says
October 3, 2012  |  By Ketner Group

If you have been following manufacturing news lately, you probably have become familiar with the word “reshoring” indicating that U.S. manufacturing companies are moving overseas production back onto national soil. Different reports have cited the increased cost of international labor, unfavorable currency exchange rates and decreased product quality as reasons for reshoring, but rarely is a number given for exactly how much money companies are saving by moving their production back to America.

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Goodbye Summer 2012-See you in Rio in 2016!
September 27, 2012  |  By Ketner Group

Summer is fleeting—even with the seemingly relentless heat of a Texas September, it’s undeniable that the days grow shorter and the mornings cooler, and the school zone lights blink their warnings during morning commutes. The trouble with the end of summer is how fast the busyness of the fall and holiday season sneak up on you, even as you try to savor the last of the peaches and mourn the retirement of easy sundresses (just me?). It’s a fast and furious ride from here—a slew of fall birthdays (did you know more people are born in September than any other…Read More

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