IRCE 2014 Recap: Top Stories from last week’s Retail Event in the Windy City
June 19, 2014  |  By Ketner Group

As many of you in the retail realm know, the 2014 Internet Retailer Conference & Exhibition was held last week in Chicago. Ketner Group made the trip out to see what’s up in ecommerce, 3D imaging, mobile, web analytics, social shopping and personalization – and that’s only the beginning! With nearly 10,000 attendees showing up for the 10th anniversary of IRCE, you can only imagine the creativity and innovation walking the halls of the McCormick Center. Among the top stories at IRCE were Amazon’s continued fulfillment center growth. A whole day of sessions was dedicated to exploring the e-commerce giant’s…Read More

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Retailers Give Back Through RetailROI
June 10, 2014  |  By Jeff Ketner

RetailROI, the Retail Orphan Initiative, is a shining example of technology vendors, retailers and analysts working together to raise awareness of the plight of orphans worldwide. More than that, though, RetailROI, provides not only funds but volunteers who are willing to put in “sweat equity” to build schools, computer labs, children’s homes, clean water projects around the world. Since its founding 5 ½ years ago, RetailROI has helped more than 139,000 orphaned and at-risk children through education, computers, food and medical care. The charity has funded more than 70 projects around the world, with 94% of the funds going directly…Read More

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What’s Happening in Retail: May’s Biggest Stories
June 3, 2014  |  By Catherine Seeds

At Ketner Group, we are not ashamed to admit that we get a bit geeky when it comes to new retail stories and technology implementations. It seems like every week there are retailers that have made the move to make mobile or omni-channel technologies part of their business operations, feature stories on retail movers and shakers or ground-breaking research on what consumers want and expect from their favorite retailers and brands. Here is a quick look at recent and notable retail stories from the past month: RIS News – “The Five Most Powerful Women in Retail“ Recently reported in RIS…Read More

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Meet our newest intern, Justin Joe!
May 27, 2014  |  By Ketner Group

Hello everyone! I was born and raised near the Texas Gulf Coast in Lake Jackson. The town may be small, but being near both Dow Chemical and BASF oil plants, I got to meet many families who would transfer in on business. My family worked in-depth with the school district. My mother was and still is a teacher and my father was a clinical psychologist for the schools and probation systems in Brazoria, Wharton and Matagorda County. As a result, my family life revolved around education, and it is a subject that makes me feel the most at home. Both…Read More

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We’re hiring an Account Executive!
May 20, 2014  |  By Ketner Group

We’re hiring! If you or someone you know has two-to-three years of PR experience and is looking for a job, we want to hear from you! Of course, we think we’re pretty cool, but in case you need some convincing, here’s a little about us. Ketner Group PR + Marketing is an Austin, Texas-based public relations and marketing communications firm specializing in technology and B2B public relations for nearly 25 years. Ketner Group is experienced in a variety of industries, including retail technology, mobile technology, high tech business, hospitality technology, supply chain and logistics, and profitability and payments. Our public…Read More

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How a Retailer’s Mobile App Could be it’s Best Friend
April 29, 2014  |  By Ketner Group

This blog post originally appeared on Digby’s The Mobile Retail Blog, contributed by Caitlin New Last weekend I went to a big box home goods store, lets call them Cot, Tub & Forever, armed with its mobile app and a few gift cards from the holidays that were burning a hole in my pocket. As an experienced shopper, PR/marketing communicator and retail technology professional—skills that could be my best or worst enemy while shopping—I shopped with an analytical eye on how the home goods retailer used its mobile app to improve my in-store experience. I’d like to start with the ways this retailer’s…Read More

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PR as Storytelling: What Flash Boys Teaches Us About the Art of Technology Storytelling
April 22, 2014  |  By Jeff Ketner

I’m a huge Michael Lewis fan. And like countless other readers, I’m eagerly devouring his latest book, Flash Boys: A Wall Street Revolt, which rocketed to the top of the New York Times best-seller list immediately after its publication. Lewis is a gifted storyteller who excels in bringing previously obscure topics to life, as he did with the arcane world of baseball statistics (Moneyball), Michael Oher’s journey from the streets of Memphis to NFL offensive lineman (The Blind Side), and how subprime mortgages and Wall Street greed fueled the Great Recession (The Big Short). Lewis has a particular genius for…Read More

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Buggin’ Out Over Heartbleed: How to Fight Back
April 15, 2014  |  By Ketner Group

We’ve all been reading about the recent security breaches caused by a large hole in OpenSSL security called Heartbleed. Now what? There are tons of articles out there on things everyone should be doing to protect themselves from potential hazards of the bug, and we’ve compiled the top tips and facts that you need to know. Get to Know the Enemy What is the Heartbleed bug? It’s a security vulnerability in OpenSSL that can scrape a server’s memory where sensitive user data is stored, including private information such as usernames, passwords, and credit card numbers. According to a recent article…Read More

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Four Ways to Refresh Existing Website Content
April 1, 2014  |  By Ketner Group

Guest post by: Gini Dietrich, CEO of Arment Dietrich and lead blogger at Spin Sucks. In late 2011 and early 2012, the Public Relations Society of America undertook the big task of redefining public relations. Before this happened, the industry was working with a definition that was 40 years old. It hadn’t been reviewed since 1982. In 1982, E.T. came out. John Belushi died. Knight Rider was a popular television show. Prince William was born. Seven people died from taking cyanide-laced Tylenol. The first issue of USA Today was published. And the Times “man of the year” was the computer. A lot has changed…Read More

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The Client and PR Agency Relationship: It Takes Two, Baby!
March 25, 2014  |  By Catherine Seeds

As with any relationship, there are good ones and bad ones. Good relationships usually include natural chemistry, excellent communication and mutual efforts from both parties. The bad relationships, well, don’t have any of those factors and usually end in tears, broken hearts and bitter feelings. In the PR agency and client world, a good relationship between an account manager/executive at the agency and the director/manager of marketing at the client company can result in a wildly successful ongoing PR program. For more than 15 years, I’ve worked on the agency side of the equation and have had the privilege to…Read More

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