How to Create an Authentic Brand: a Speaking Engagement
December 14, 2015  |  By Ketner Group

This blog was furnished by our Nashville-based Account Manager, Kirsty Hughan. I recently gave a talk at Center 615, a Nashville office and co-working space dedicated to supporting local small to mid size businesses. As a marketer passionate about brand identity and marketing strategy, I was excited to speak to my community about a subject that makes me extremely excited: how to create an authentic brand. In addition to the work I do with Ketner Group, I also support small businesses through my company Seamless Marketing. In both realms I am highly focused on what makes a brand unique and…Read More

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Christmastime is Here!
December 3, 2015  |  By Ketner Group

Tummies, hearts and shopping carts full, the holidays are officially in full-swing, and so far they’re off to an interesting start in the retail world. Insights from Black Friday and the Thanksgiving weekend are trickling in from some of the industry’s experts, almost like clues for retailers to make the most of the next five weeks. Among them comes some exciting news coverage of several retail industry experts we work closely with, sharing their data and take on the health of retail this holiday season and giving retailers a valuable peek at the shopping patterns to come. From ThoughtWorks’ suggestion that…Read More

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Videogames, Stethoscopes and Retail Robots: South by Southwest 2016 is going to Rock
August 28, 2015  |  By Ketner Group

When the experts from a diverse range of disciplines come together under one roof, each with their own unique perspectives and hard-earned knowledge, invaluable insights are to be expected. This March, some of the world’s most respected medical innovators, videogame designers and marketing all-stars (just to name a few) will join the panels of South by Southwest 2016’s Interactive Series in Austin, Texas to dissect, debate and present the most groundbreaking discoveries in each of their respective fields. Of course, they will all be awesome, but there are six in particular that we are dying to see (and you should…Read More

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Ice Cream’s Biggest Fan (and our new Intern): Meet Cambria!
August 12, 2015  |  By Ketner Group

Hello! My name is Cambria Sawyer, and I am thrilled to be joining the Ketner team as their newest intern! And yes, Cambria as in the font, wine, California town, and the heavy-progressive rock band Coheed and Cambria- but I am actually named after an old sailing ship in Rhode Island. My middle name is one of the most commonly chosen for children in China, but I’ll let you guess about that one! Words are some of my favorite things on this earth. You can use them for good or evil, express your deepest thoughts and feelings, ask for ice…Read More

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It’s an Amazon world, we’re just living in it
July 15, 2015  |  By Ketner Group

If you know anything about the retail industry you’ve probably heard a thing or two (or a million) about Amazon. Amazon, an ecommerce giant, provides thousands, if not millions of items to consumers from all over the world delivered to your door step within days. Retailers, physical and digital, find themselves competing with Amazon constantly. It’s hard to beat impeccably cheap prices, two-day free shipping and same-day delivery in some cities for Prime members. But now there’s something else to compete with. Amazon announced that it would be launching Prime Day, an event to celebrate their 20th anniversary. Amazon boasts…Read More

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The Most Buzzworthy PR Successes June 2015
July 7, 2015  |  By Ketner Group

Public relations is such a diverse and expansive field and there is a constant stream of notable PR successes to praise. With the impactful changes that have been made across all kinds of industries this past month, there are most definitely a few PR successes to celebrate. A big win for Apple and Taylor Swift There is no doubt Taylor Swift is aware of her influence and is no stranger to speaking her mind. A few weeks ago, Swift released a letter to her fans, peers in the music industry and to Apple voicing her opinion on their new free…Read More

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Meet Adrienne Newcomb
June 24, 2015  |  By Ketner Group

Hi there, Adrienne Newcomb here! I’m the newest addition to the Ketner Group team. I joined Ketner Group this month as an Account Manager and so far, everything is off to a great start! I’m originally from Fort Worth (not Dallas) and have lived in Austin for close to nine years now. Like many others, I moved to Austin to attend The University of Texas at Austin (Hook ‘em), and when my four years at UT Austin studying public relations were up, I couldn’t quite find it in my heart to leave. I began my PR career as a communications…Read More

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Athleisure: The New Casual Wear
June 15, 2015  |  By Ketner Group

When I came to college, my day-to-day fashion style definitely changed. I went from dressing ‘cute’ with cute tops, shoes and accessories to a more ‘simple’ style. In the summer (which stretches from March-October in Austin), I wear athletic shorts and an over-sized t-shirt leaving my body shape to the imagination, with some sort of non-fashionable sandals or tennis shoes. I’ll throw in the basic knit-top on occasion. In the short winter months, I jump into leggings, a long-sleeved, oversized t-shirt or sweatshirt; with a fleece jacket and tennis shoes, or maybe leather boots if I’m feeling extra-fancy. You might…Read More

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#RetailRoundUp
June 4, 2015  |  By Ketner Group

It has been a very busy week for the retail industry, from being able to shop and buy items from Nordstrom with just a simple text, to the new-found ways to utilize pop-up stores. Check out the top stories this past week from the retail world: Nordstrom enables shopping via text via Retailing Today Imagine a world where you could text someone what you wanted, and all of a sudden it’s yours. Well, for all of those shopaholics out there, it’s time to rejoice. Nordstrom has launched TextStyle at all of their  116 U.S. stores, and it’s basically revolutionized retail….Read More

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This Week’s Retail Round Up
April 30, 2015  |  By Ketner Group

With the retail industry changing on a day-to-day basis, there’s always something that’s trending in the news. From the havoc that Lilly Pulitzer created with their launch at Target, to the possibility of having robot technology take over the retail world, this week was filled with some fascinating trends. Lilly Pulitzer for Target causes shipping frenzy via CNN Lilly Pulitzer, known for bold colors and prints, announced earlier this year that it would partner with Target to release a new, more affordable line of bags, shoes, dresses and much more. This news created some major hype amongst people all over…Read More

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