The Power of One Generation
April 14, 2015  |  By Ketner Group

“They” say millennials are changing retail. Being one, I can say I agree with this statement. We’ve all seen the articles and research reports that talk to the impact that the millennial generation has had on the retail industry, but for me it’s a reality that I live and breathe everyday. This past weekend I treated my sister to a shopping spree, as part of her Christmas gift. (I know, a little late, but better late than never!) It’s been widely reported that millennials are extremely brand loyal, and I, unknowingly practiced that this weekend. My sister and I went…Read More

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The New Super Excited Intern
April 7, 2015  |  By Ketner Group

Hi, my name is Kamilla Rahman and as you can gather from the title, I’m the new intern for Ketner Group. I’m currently a sophomore public relations major at The University of Texas at Austin  hailing from the great city of Dallas, Texas.  I’m an account executive for Texas Tower Public Relations, the only student run PR firm on campus, working exclusively with non-profits in the Austin area. Additionally I’m on the social media committee for ORANGE Magazine and UT’s PRSSA chapter, as well as a member of the Texas Belles. During my freshman year I interned with eduCAUTION, inc., a…Read More

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Looking back on SXSW Interactive 2015
March 31, 2015  |  By Ketner Group

Originally posted on PRSA Austin Chapter website.  Every year, South by Southwest Interactive brings together the most innovative, entrepreneurial and accomplished individuals to showcase their products and ideas in front of eager audiences. 2015 was certainly no different. A number of PRSA Austin Chapter board members were in attendance and answered a few questions about their experience. Check out their insight below: What was your favorite session/panel at SXSW Interactive and why? Sara Lasseter: I immensely enjoyed the panel on the Next Generation of Retail Innovation with the CEOs and founders of StitchFix and Rent the Runway. They had wonderfully insightful commentary on…Read More

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We’re Hiring!
March 24, 2015  |  By Ketner Group

Exciting news… We’re hiring! For an experienced Account Executive to immediately join our team full-time! For nearly 25 years, we’ve specialized in B-to-B retail technology PR and marketing communications, and our PR team delivers diverse expertise in creating targeted public relations campaigns and marketing communications programs, media and analyst management, content marketing, company and product messaging and collateral, social media marketing and more. Are you up for the challenge? At KG, we are a highly collaborative and energetic team, and we are looking for the next great addition to our work culture! For this position, we’re looking for a motivated and…Read More

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Retail Tech & KG @ SXSW 2015
March 20, 2015  |  By Ketner Group

It was a whirlwind of a week for KG at South by Southwest Interactive, and now that we’ve recovered from our java jitters and breakfast taco binge, we wanted to bring you the best recaps and insights on SXSW we’ve seen so far! Several media outlets had their own opinion on the state of SX and trends we’ve seen become the hot topic Self by Self West – check it out on medium.com! 5 Future-focused tech trends of SXSW Interactive SXSW Interactive Wrapping Up: 5 Things to Remember Here Are the Hottest Twitter Topics from SXSW A few tech announcements…Read More

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PR Spring Cleaning: Four Key Steps to Raising Your Company’s Media Profile
February 25, 2015  |  By Jeff Ketner

Spring is the season of new beginnings—and one of the busiest times of year for Ketner Group and our clients. We recently wrapped up our annual voyage to New York for the National Retail Federation conference, and are now getting ready to go full swing into SXSW 2015! KG clients are making exciting new product and customer announcements in the coming months, and we’re busily working with them on fresh ideas and opportunities for PR and marketing campaigns. With Daylight Savings Time upon us in a little over a week, now is the time to do a bit of “spring…Read More

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