A few weeks ago, we started a new series on productivity and we shared some our favorite ways to minimize distractions. Today we tackle another beast–organization.
Caitlin Google Docs: Because Ketner Group is not on an intranet, we usually have to verbally or electronically call dibs on editing a document, then pass it along to the next person and the process begins again. Google Docs allows us to collaborate on the same document, while getting real-time updates from the person editing. This way, we can eliminate the added time it takes to combine two or more edited versions that were sent around the same time.
Outlook Tasks: I know, I know. It may seem old school (or nothing new), but I keep my week’s ‘to-do’s’ in my Outlook Tasks folder. What better place to store my action items than the same program that stores my emails and calendar appointments? Also, when I receive an email that requires some action, I flag it and it is automatically sent to my Tasks folder. I also set the tasks to ping me on certain days or times so I don’t forget to complete them. It’s like my electronic nagging mother.
Eric Stickies: What should you use Stickies for? That’s up to you. This minimal tool offers a relatively low-tech way to jot down notes or keep track of projects and more. Stickies is a free, basic note-taking application available on every Mac since 1994. These electronic Post-It Notes can be placed around your desktop. Stickies is an easy-to-use, lightweight application that works well for everything from to-do lists, taking notes on a call or preparing the first draft of an email — or this blog post. You can create multiple Stickies, but they all save to one file and save instantly, making them great as a word processor in a pinch — the barebones application runs lightning fast even on sluggish computers — where you don’t (knock on wood) have to worry about losing your content in a crash. And, Stickies is not just restricted to text. You can drag and drop everything from images to Quicktime movies to embed.
Brittany Walgo : It may sound like a shameless promotion, but Ketner Group client Omnego developed a really cool app that helps keep my life less cluttered, and at least for me, less clutter=more productivity. Continue reading →
“What’s your major?”
“Public relations.”
Classic response: “Great! …What’s public relations?”
Needless to say, a typical explanatory conversation with fellow students, family members and friendly coffee house employees gets old. But to be honest, I wasn’t even sure what public relations was until I came into my freshman year as a PR major at the University of Texas at Austin. I knew Samantha on “Sex and the City” was in public relations. She seemed to have a cool job. Why not go for it?
As a junior public relations major at UT, I have learned that this business is demanding, fast-paced and a daily challenge. This was definitely the industry for me! The fall semester has just begun, but my Public Relations Techniques course is turning out to be one of my favorite classes. In this group project-based class, we work on analyzing and suggesting ways to enhance a specific non-profit organization in the Austin area. I am so excited to work with Ventana del Soul, a local non-profit that works with socio-economically disadvantaged families and at-risk youth in Austin to provide training services and job coaching in the culinary arts industry. As a firm believer that food (more specifically, chocolate) can fix almost anything, I can’t think of a better organization to provide public relations advice and counsel.
Outside of classes, I’ve gained experience by working with the College of Communication Career Services (CCS), the AT&T Executive Education and Conference Center and the Austin Convention & Visitors Bureau (ACVB) and I was ready to see what life was like at a public relations firm. During my time at the CCS, I worked on promoting the event to students and faculty of the university and wrote press releases to send out to The Daily Texan and other neighboring university newspapers. At the ACVB, I worked on various sales proposals in order to bring more meetings, conferences and conventions to the city of Austin. From the moment I moved to Austin three years ago I have been hungry to learn more about this city and what makes it tick. Working at the ACVB only encouraged my obsession with the “Live Music Capital of the World” and I gained valuable knowledge of the city and the hardworking people who help to make it the greatest town in Texas.
I am very passionate about environmental conservation and I hope to one day be able to use my PR degree to promote sustainable and ecologically friendly products and organizations. My internship at Ketner Group will allow me to hone my PR skills in a professional setting and I am so excited to be a part of the team!
It’s coming. I can hear the buzz, the distant rumble of excitement from anticipation and preparations. It may be early, but people are already planning for it. It comes every year and the eyes of passersby twinkle at all the sights and sounds that flood the senses…
…at the annual South-by-Southwest (SXSW) Interactive, Film and Music festival in Austin, TX. Did I have you thinking about Christmas for a second? I don’t blame you. But today, I’ve got SXSW on my mind.
We Ketner Groupies are just plain excited. We all have special connections with SXSW. I got married this year during the music festival (which hosted an awesome Friday-night outing for our out-of-towners). Another Ketner Groupie’s love story began there. We helped launch a new social media application there. And every year, we learn something new and valuable that we can share with our clients and friends.
As PR professionals, we ‘heart’ SXSW Interactive (SXSWi), the marketing, digital media and technology hub of the festival. How lucky are we to have the brightest minds and entrepreneurs from all over the globe meet up in one place to share an explosion of ideas and knowledge—right in our own backyard? And we are doubly excited for SXSWi 2012, because three of our clients have submitted their own panels, which are up on the 2012 SXSW PanelPicker now! Check these out and if you like what you see, give ‘em a thumbs up (AKA: vote for their panel)! Continue reading →
Have you heard? Mashable has challenged us to celebrate this year’s Social Media Day by proving why our city is the most social media savvy city in the world. Is it even a contest? When you think of social media’s birth of innovation and its spirit of togetherness while celebrating oppositeness, and find you still have the energy to be enthusiastic about it all, are you from LA? New York? London? No. You’re from Austin, baby.
That’s right. Home to the geek producin’, barbeque lickin’, music lovin’ masses, Austin, TX, is the birthplace of social media acceptance. Austin lifted the concept of social media from its crib and nursed it to maturity, accepting it as a part of its own flesh and blood, because that is what it has become. To Austin, social media is an organic life force, an interwoven fiber of networks that has been braided into nearly every aspect of our daily lives. Social media has tattooed itself upon our city and to prove it, we’ll give you the “A, U and S, the T and I to the N” of why Austin is the most social media savvy city in the world.
A is for Apps. Austin is a playground for social integration app developer companies. Anything from smartphone games for consumers to mobile web integration apps for businesses are created here. Many smartphone app developers call Austin home, including Qrank, Gowalla and Pangea Software, developer of the iPhone game Enigmo, which was one of the most downloaded apps in 2008.
U is for User-Friendly. For years, the City of Austin and other community groups, like the Austin Wireless City Project, have been campaigning for free wireless throughout the city. In 2006, the City of Austin partnered with the World Congress on Information Technology and Cisco Systems to provide high-speed, outdoor Internet wireless access to select areas in town. Austin’s emphasis on the importance of providing complimentary wireless access to citizens highlights its commitment to fostering an online, social and sharing community.
S is for SXSW. “South by Southwest” is probably the largest contributing factor to our argument that Austin is the most social media savvy city in the world. In fact, people from all over the world travel to Austin to spend one week of every year at the SXSW Interactive (SXSWi), Film and Music festival. According to SXSWi, attendees get “five days of compelling presentations from the brightest minds in emerging technology…showcasing the best new digital works, video games and innovative ideas the international community has to offer.” In fact, one of the most successful social media debuts at SXSWi was Twitter. That’s right, Twitter introduced its recently launched concept in Austin, TX, in 2007 to a very receptive crowd and has since grown so successful that the term, “Tweet,” has a place in the Merriam-Webster dictionary (as a noun AND a verb). Foursquare, which actually launched its location-based service at SXSWi in 2009, is another SXSWi success story. There is a reason that SXSWi in Austin is the go-to show for innovative technology companies to teach, learn and share ideas. Continue reading →
Iconic Austin theater Alamo Drafthouse is making a big splash online and in national media this week with a recently debuted PSA about texting during movies. In the video, we hear an unlettered, swear-filled voicemail the Alamo received from an angry customer who was ejected from the theater (without a refund) after ignoring repeated warnings about using her phone during a film.
The video and its corresponding blog post have generated thousands of comments and racked in a couple of million views on YouTube (uncensored and censored versions combined). The two-minute clip is well on its way to viral video fame, fueled by mainstream mentions everywhere from CNET to CNN, where Anderson Cooper said Alamo Drafthouse founder and CEO Tim League deserved a Nobel Peace Prize for his crusade against rude moviegoers.
What can brands learn from Alamo Drafthouse’s viral sensation, and what are the pros and cons of such a campaign? We had a brief roundtable to discuss.
Eric: Tim League’s Austin-born combo of beer, food, film and creative events is a popular one — Entertainment Weekly, Wired and Fandango call it one of the best theaters in the world — particularly with film fanatics, no doubt in part thanks to League’s zero tolerance policy on talking and texting. But, even if this customer acted like a jerk, does the PSA go too far by having a laugh at her expense?
Brittany: Girlfriend probably should have saved the drunk dial for an ex-boyfriend, but it’s within Alamo’s legal rights to use it. This is not the first provocative or explicit no-talking warning Alamo has put together, and I think it’s perfectly in line with its edgy, anti-corporate brand.
Eric: The way I see it is that League is a bit of hero to many film buffs. And not just for his outspokenness or his theaters’ Austin attitude. Besides creating the Alamo, he also heads a nonprofit called the American Genre Film Archive that preserves and exhibits the largest genre film archive in the world. The man obviously loves film and has a reverence for the movie-going experience that much of the general public doesn’t share. His stance is simple: If you don’t feel this way, don’t come to the Alamo.
As for the woman in the voicemail, she remains anonymous unless she decides to try to raise a stink about the video, so I don’t feel too bad for her. Besides, anyone who has ever worked a day in their life has dealt with a nightmare customer like this and can take some satisfaction in seeing her get publicly taken to task. Just because you give someone your money doesn’t mean you have the right to behave like a foul-mouthed brat. The Alamo makes it very clear before every movie that if you talk you’ll be kicked out — without a refund.
Catherine (our resident goody two-shoes): Let me first say that, as a longtime Austinite, I am a huge fan of Alamo Drafthouse and their “Keep Austin Weird” attitude. However, while I completely understand that Alamo has every right to use the caller’s voice message for their most recent PSA, does it really mean that they should have? My opinion is no, they shouldn’t have. Don’t get me wrong — I think the PSA is funny, and I laughed (like when you laugh at someone falling down or tripping). But, the goody two-shoes in me thinks it was a little mean spirited.
Eric: So we’ve got some differing opinions here about the video, but what should one consider before attempting to launch a potentially divisive campaign like this?
Caitlin: You have to weigh the positive and negative aspects to your message to make the best decision.
First, what was the Alamo Drafthouse’s message? That they’re the best movie theater to patron because not only do they promote a unique, “Keep Austin Weird” atmosphere, but they’re also serious about eliminating inconsiderate behavior during films.
Second, how can they prove that they’re serious? By using real world examples. The drunken voicemail was like a pot of gold landing in their lap. How could they not use it? Not only does the inebriated caller sound incredibly uneducated — “the Magnited States of America” takes offense — but she also severs any shred of sympathy we could feel for her with a rude, expletive-filled rant against a beloved local business.
Next, you have to weigh the positives and negatives. We’ll start with the negative. Some people might still feel sorry for her. It isn’t easy watching everyone turn on someone else, even if they deserve it (e.g., Charlie Sheen, Lindsay Lohan, Anthony Weiner). Now, the positive. As I said before, most people can’t identify with her voicemail and have most likely lost respect for her, so using it is a comedic way to drive home the point that you are serious about your message.
As for the outcome? I’d say this anti-theater-texting PSA was quite successful due to the national media coverage and its viral web presence. If the Alamo Drafthouse weighed the positive and negative, I’m sure they decided that way more people would find it hilarious than mean. Though, we’re glad to have people on our team who are too kind-hearted to find the voicemail’s use appropriate. (We love you, Catherine!)
Valerie: I thought the video was funny, but I’m seeing something from looking at the comments on the Alamo’s blog post that we’ve not touched on yet. Tim League took a bold move opening the company up to criticism — not only from folks who don’t agree with the theater’s policy or think this is bad customer service or unnecessarily shaming of the girl, but also from folks who haven’t had this experience at Alamo theaters. Many commenters on the Alamo’s site complain of being bothered by noisy patrons and telling management only to have management not respond as promised. It was gutsy from that perspective too because they had to be ready to go into crisis response PR mode.
Eric: Well, no matter your opinion on the video, it’s hard to deny it’s a hit. The Alamo Drafthouse posted the video online last week and began showing it before screenings last weekend, and its view count is skyrocketing. For a video that probably took 30 minutes to make, that’s some great exposure.
“What’s your major?”
A is for Apps. Austin is a playground for social integration app developer companies. Anything from smartphone games for consumers to mobile web integration apps for businesses are created here. Many smartphone app developers call Austin home, including 
Austin
