Three Ways to Save an Unproductive Day
December 29, 2011  |  By Ketner Group

Daily agency life often feels like an elaborate juggling act—account managers constantly juggle accounts and each account’s unique priorities and deadlines. This requires switching gears throughout the day, usually several times an hour. The necessity of this workflow is obvious—we need to be available to our clients throughout the day as projects and issues pop up, and we strive to efficiently handle projects as if each account were our only account. The KG team prides ourselves on being flexible and in our ability to nimbly manage dozens of loose ends at a time. However, it would not be a stretch…Read More

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Top 5 Questions Companies Should Consider in Planning PR for 2012
December 9, 2011  |  By Ketner Group

It’s our favorite time of the year—and I’m not talking about the Holidays. December is the month where our clients start thinking about goals for their 2012 public relations programs. In addition to new technology and industry standards, every year brings growth and change to a business, so re-evaluating one’s PR program is a must. Here’s a look at five of the most important questions companies should ask themselves and their PR agency when planning a new PR strategy for 2012. What worked for you in 2011? This may seem like an obvious question to ask, but finding a satisfying…Read More

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It’s the Most Wonderful (and Stressful) Time of the Year!
November 22, 2011  |  By Catherine Seeds

Hands down, Christmas is my favorite holiday of the year.  And it is just around the corner – the holiday lights, the Christmas carols, the yummy smells of apple cider, Christmas pine, and peppermint! My 6-year old daughter is already giddy with excitement wondering what Santa will leave for her under the tree (she’s hoping for a surfboard and an Apple iTouch) and I’m teaching my 2-year old how to sing Jingle Bells. This weekend, I will be decorating my house from top to bottom in green, red, and gold, and my husband will be up on the rooftop hanging…Read More

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What Will Retailers Do with 2.7 Million Tablets?
November 8, 2011  |  By Jeff Ketner

If anyone needed more proof that mobile is the hottest trend in retail, RIS News reported this week that the percentage of consumers who made purchases with mobile phones doubled from 2010 to 2011, from 9% to 18%. STORES devoted almost its entire November issue to mobility, too. These are just a couple of additional proof points for the meteoric rise of consumer mobility, which Retail Systems Research describes as the “most galvanizing force (in a positive way) we’ve ever seen in retail.” Mobile technology is changing the retail landscape in ways that haven’t been seen since the rise of…Read More

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KG Productivity Tips Series #3: Other Things We Like
October 28, 2011  |  By Ketner Group

If you’re a regular reader of the KBlog, you’ll recall KG’s favorite productivity tips for staying focused and organized. In the third and final segment in our productivity series, we share our favorite miscellaneous productivity tools and tricks that help make the KG team shine! Brittany

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Surprise! You’re in Public Relations.
October 19, 2011  |  By Ketner Group

“Surprise!” is what should be written on your diploma upon college graduation. As is the case for many careers, public relations is one thing taught and another in practice. Earlier this month, I accepted an invitation to speak to the University of Texas’ student-run Tower PR group and was brought back to my college days—days of hope, dreams and eagerness to start a fabulous life in PR. After meeting such wonderful, enthusiastic future PR professionals at UT, I started comparing what I thought a career in PR would look like at 21 to what it actually is after nearly 5…Read More

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Ketner Group Journey- The Beginning
October 4, 2011  |  By Ketner Group

My name is Catherine Mitchell and I’m a senior public relations student at UT Austin. Knowing that graduation is slowly sneaking up on me in December, I decided that I needed more experience in the public relations Industry before I could truly know which path to choose when I graduate. This leads me to the beginning of my journey with Ketner Group! I have held previous PR internships with outstanding companies, but still I longed for experience in an actual agency whose sole purpose was PR and marketing. I had been to quite a few interviews at other agencies, but…Read More

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Leading a Double Life: What PR Can Learn from Social Work
September 29, 2011  |  By Ketner Group

Photo: A body outline drawing of Valerie in which each piece of the drawing represents Valerie’s journey through the Social Work program. For those of you KbloG readers who don’t already know, I started working on my Master’s in Social Work last fall. It’s hard for me to believe that I only have NINE weeks of class left before I finish my last “real” courses and begin my final internship before my May 2012 graduation. Of course, as you know because you’re reading this blog post, I couldn’t bear to leave the awesome Ketner Group team so soon, so we’ve…Read More

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When I Grow Up I Want To Be…
September 23, 2011  |  By Catherine Seeds

I’m not going to lie.  Sometimes my job is hard. In fact, it can be downright frustrating and still causes me to shed a few tears now and then. Twelve years working in public relations has taught me to have thick skin and to keep pushing forward when things get tough, but I still have days when I can’t wait to get home and pour myself a tall glass (or two) of my favorite white wine. And I’m not the only one who feels this way, either. According to The Huffington Post, public relations is ranked one of the top…Read More

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KG Productivity Tips Series #2: Staying Organized
September 22, 2011  |  By Ketner Group

A few weeks ago, we started a new series on productivity and we shared some our favorite ways to minimize distractions. Today we tackle another beast–organization. Caitlin Google Docs: Because Ketner Group is not on an intranet, we usually have to verbally or electronically call dibs on editing a document, then pass it along to the next person and the process begins again. Google Docs allows us to collaborate on the same document, while getting real-time updates from the person editing. This way, we can eliminate the added time it takes to combine two or more edited versions that were…Read More

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