Ketner Group Gets a Blog Make-Over & National PB&J Day!

Does something look a little different to you? Our blog didn’t lose weight or change its hair, but it did get a whole new look! What was formerly Ketner Group’s KbloG is now PB&J! We aim to give readers “a slice of PR, Branding and Journalism”–a place to hang out and read about good ideas and examples of how to lead a better PR, content and marketing program and discuss trendy industry topics. Follow our Twitter page at www.twitter.com/PBJblog to get all of our updates!

We’re happy to announce our new PB&J blog name on 2013 National PB&J Day (April 2)!

If our new name doesn’t make you hungry, then National PB&J Day will make you itch for a ‘which and eager to help the environment, too! Check out the PB&J Campaign, whose goal is to educate people “on actions we can take (such as choosing a PB&J sandwich for lunch) to help create a sustainable, earth-friendly future with enough food for all.” You don’t have to agree with that to agree that PB&J is just an awesome name.

Hope you like our new graphic! Let us know what you think. And for the love of jelly, have a PB&J sandwich soon and think of us while you chew that peanuty goodness.

Why Our New Intern, Mia, Decided on a PR Career

I don’t know exactly when I decided that the public relations industry was a fit for me. I did watch a lot of Sex and the City my freshman year of college, so there may be a correlation there.

I wanted to live Samantha Jones’s glamorous (fake) life. Little did I know that Samantha Jones’s fabulously glamorous life was an unrealistic version of what the public relations industry really is.

I was disappointed to find out that not everyone in PR rubs elbows with the elite and lives in million dollar condos, but the more I learned about the industry I was able to forgive Samantha for deceiving me all those years. Maybe this industry was right for me even without all the glamour. Who needs $500 Manolo Blahnik shoes, anyway?

As my undergraduate public relations education almost comes to a close I’m excited and nervous for what this industry has in store for me. I will be graduating in December with a public relations degree and business foundations certificate and look forward to using my education and experience to become a great PR professional.

My course work thus far has been a well-rounded mix of advertising, business and public relations classes, and I’ve worked with teams to create a PR plan for Animal Trustees of Austin — a local animal welfare non-profit as well as a hypothetical media plan for another local Austin business.

Outside of class, I’ve had experience in various industries such as special events, journalism, production and public relations. I worked at Study Breaks Magazine where I gained experience in social media as well as journalistic writing. Last year, I interned for Cultivate PR, a boutique lifestyle public relations firm that ignited my passion for food and was fortunate enough to meet Top Chef winner, Paul Qui and Tyson Cole of Uchi and Uchiko. After my internship at Cultivate, I had opportunity to drop everything during the summer of 2012 and move to NYC to intern for a production and branding agency, inVNT, which I eagerly and willingly took. I won’t lie; before I left I thought that I might actually have the glamorous life of Samantha Jones, even if it was just for the summer. However, as amazing as my summer in the “Big Apple” was, it was no Sex and the City. It was more work than anything, maybe a little glamour, but most importantly, a tremendous experience.

I’m extremely excited to use my skills and experiences at Ketner Group. I’m so happy to be part of the team. I feel at home even on my second day.

Women in Communications: Can We Have it All?

International Women’s Day (IWD) was March 8, 2013, and it provided a good opportunity for both men and women to take a look at the current state of women’s progress around the world. While IWD calls for an examination and appreciation of all aspects of womanhood, women’s roles in the career force took a front seat.

In the U.S. communications industry, women outnumber men by a 60:40 ratio—and this trend has been on the rise for years. However, men still outnumber women in the executive boardroom. According to the 2012 Catalyst Census’ “Fortune 500 Women Board Directors” and “Fortune 500 Executive Officers and Top Earners” reports, women served in 16.6% of board member positions in 2012—this is the seventh consecutive year of no growth. Women also only held 14.3% of Executive Officer positions—a zero percent growth for the third straight year. And if this is not alarming enough, the report found that women held an underwhelming 8.1% of top earner slots. (Read more on these statistics at Women on Business.)

Infographic by Caitlin New @ Ketner Group

As I advance in both age and experience, I wonder why this is still a disappointing reality. Is it because men have more advancement opportunities? Is it because they work longer or harder? Do they possess more leadership talent than women? Is it because women have a lot more distance to cover because we started from so far behind? Or is it because women with families bear an unequal level of responsibility and/or prejudice when it comes to balancing work and family? Do we do it to ourselves, as this CNN article about Facebook COO Sheryl Sandberg’s “Lean in” philosophy suggests, a result of our own choices?

According to a report by the National Partnership for Women & Wage Families, women with children are paid 2.5% less than women without children, while men with children are paid 2.1% more than men without children. This is a confusing disconnect.

Curious about the work/family balance issues women face, I asked several women who hold leadership and managerial roles in the communications industry about their experiences in maintaining a successful career while performing the work/family-balancing act. Completely aside from the arguments of gender pay gaps and stay-at-home parenting vs. full-time workforce parenting, I learned about the challenges these women experience in making decisions about career and family.

“Today, most of my male co-workers have working wives and are more understanding and may have more responsibility themselves as a result,” said Stefanie Nelson, a technology industry professional. Nelson admits to having the fortunate ability to continue working full-time after starting her family, as her husband took some time off of work to be a stay-at-home dad. “The biggest challenge for me was letting him do it!” Nelson said. “I think a lot of women have not only a sense of obligation, but also a need to control certain things, and it can be hard to let go.”

On staying competitive at work, Nelson believes her “biggest challenge at the professional level hasn’t been dealing with the additional responsibilities as much as the perception that women don’t have the same dedication to their career as men,” she said.

Vanessa McMillan, a marketing specialist in the technology industry, believes that women carry more personal responsibility when it comes to balancing work and family. McMillan also feels men are given more opportunities to advance. “I think that men naturally are advanced in the organization, held in high regard and paid heed to more often than a woman—whether she is a working mom or not.”

Brittany Jedrzejewski, a communications technology professional, views women and men on equal ground as it relates to job responsibilities in the marketing communications industry. “However, in senior leadership roles, there are more men and I think that’s an indicator of how women are and have been viewed for a long time—that men are more adept at high level positions because they don’t have as much to balance,” said Jedrzejewski.

Jedrzejewski left her 65-hour workweek as a manager to work part-time. She is no longer considered for promotions and is not included in management meetings, but for Jedrzejewski, it’s a tradeoff she both accepts and appreciates. “Travelling was the biggest thing I wanted to give up because it took away from my time at home with the kids. I work hard and really enjoy a balance.”

As a communications professional interested in starting a family while continuing to advance in my public relations career, I asked these women to share their best advice.

“Remember what’s important. Man or woman, that answer should always be your family,” said Nelson. “Working harder, longer hours to get a raise or promotion is likely what you’ve been taught you’re supposed to do, but it’s not always the right answer.” Nelson advises us to remember why we want it all. “Careers are supposed to be fulfilling, give us a greater sense of purpose, challenge us, and make us excited to get up in the morning. If your career isn’t doing that for you and you find that your family (and possibly even your health) is suffering as a result, don’t be afraid to re-think priorities and readjust your strategy.”

McMillan advises women to choose a more established company when choosing a long-term employer. “Work for a company that has a strong work/life balance. Do not work for a start-up!”

Jedrzejewski encourages women to put your boss in the interview seat. “Find a career and environment that you really enjoy. Interview your boss—they determine your work/life balance and you want someone who empowers you, trusts you and isn’t afraid to fight for you.” Jedrzejewski recommends establishing your balance early, such as setting your in-office work hours and work-from-home day(s).

I’ll end this blog with an interesting story I heard from a friend who learned I was writing this blog post. She has a friend whose boss actually accused her of taking time off work during the day to go see her kids at school when she was, in fact, out of the office because she was traveling on business. Because she’s a mom, and because her kids’ school was down the street, he assumed that was where she must have been if she wasn’t at her desk.

Unfortunately, based on other blogs and articles I’ve read on the subject, this isn’t an isolated event. If this isn’t indicative of a problem, then what is it?

SXSW Interactive 2013: Mobile First

This blog is reposted from Digby’s The Mobile Retail Blog.

By Kirsty Hughan, Digby

Austin, Texas has just finished playing host to one of the most innovative and forward-thinking technology conferences in the world. South by Southwest Interactive Festival (SXSWi)  is a five day conference and trade show dedicated to the advancement of digital creativity and hosts sessions by industry leaders addressing cutting-edge concepts unfolding in the world of technology.

Mobile has been an exponentially growing industry in the last few years, both in widespread use as well as capability. We’ve seen mobile websites, apps and commerce explode, but what should we expect to see next in the push toward a highly mobile-centric society? This is what we’ve learned from our sessions at SXSWi.

Location, Push Notifications and Relevancy

In the U.S., 74% of smartphone owners use their phones to access real-time location–based information. Roe McFarlane, VP of Product Innovation and Customer Experience at Redbox spoke Saturday on the hyper-relevancy and personalization location adds to marketing. McFarlane discussed the personalization already intricate to Redbox’s mobile application, which allows users to create wishlists of movies they look forward to watching and favorite their nearest Redbox locations. But he also discussed the incredible future mobile has, mentioning how convenient it would be to receive a push notification as you drove by your favorite Redbox location letting you know that Spiderman is available for rental.

McFarlane also spoke about interesting joint advertising opportunities brought on by understanding location. Since Redbox locations rely on local vendors, the two have a symbiotic relationship. It is frequent that a drugstore displays popcorn, candy, and soda next to its Redbox location, encouraging visitors to stock up for movie night. McFarlane suggested pushing coupons to customers visiting a Redbox, offering them a discount on a bag of Doritos.

Retail: Going Mobile

Retailers, motivated by fears of showrooming are now engaging customers in and out of the store. A number of retailers and brands including Starbucks, ABC, WWE, and Redbox emphasized the need to contextually and personally engage customers through mobile, a technology that has the benefit of being always present with its owner.

A number of emerging trends in store including mobile point-of-sale, in-app check-out, and digital signage.  Starbucks’s Category Manager Dana Kruse discussed the opportunity mobile opens up between baristas and regular customers.  As the ordering and checkout process becomes more seamless, customers are freed from check out process in order to check in with their local barista and build a relationship.

Personalization was another key trend in mobile because of its ability to link to loyalty programs and customize content.  Both Tina Prause, Senior Director of Mobile Products at WWE and Peter Roybal, Product Management for ABC mentioned the success they have had in allowing users to customize their own experience.  In particular, Roybal mentioned how ABC’s mobile app allows users to follow specific news sources and receive push notifications updating them on how the news is evolving.

Consolidation & Specialization

At SXSWi, it is always interesting to learn about new apps that have been launched and the ones that stand out this year offer consolidated personal and business solutions.

pplconnect is a virtual smartphone app that allows you to tap into your personal information from any device with WiFi and urges consumers to pursue “mobile freedom,” a positive thing for Americans, who are constantly on the go.

Industry leaders also expressed a need for specialization in mobile commerce and sharing. Giving users the ability to search locally for services and products based on location and preferred cost not only customizes a purchase, but supports local merchants and small business. Zaarly is a mobile app that offers handpicked and highly specialized merchants, services and products using a smartphone application as the primary channel for search and purchase.

Lastly, the app on everyone’s lips was Uber, an app that not only makes it easy to find a nearby private driver but makes riding a private car seamless. By providing private drivers with their own smartphone with Uber installed, drivers and riders can quickly find each other. Further, riders can plug in where they are going and pay for the service on the spot, making trips quicker and less confusing.

Kirsty Hughan is Digby‘s Marketing Manager and as such is excited by the opportunity mobile provides to finally allow for a 1:1 marketing strategy for brands.  To stay in touch, you can find her on Digby’s FacebookTwitter or the Digby Blog.

Attention Tech Companies: DO NOT – I repeat – DO NOT Launch at SXSW

This blog post is reposted from Laura Beck’s shirtshorts blog. See Laura’s awesome fan-wear business at stripedshirt.com. Also, check out what Ketner Group has to say about SXSWi on our Be Spectacled page.

After 18+ years working for PR agencies, Laura Beck is focused on independent marketing and PR consulting as well as running her own commerce business, www.stripedshirt.com. Until May 2010, she ran the Austin Texas office of Porter Novelli for nearly 10 years.

 

I’m not kidding this just happened to me: this morning, last day of SXSW Interactive 2012, I get an urgent plea from a friend helping a friend who’s “PR firm dropped the ball” b/c the client was ticked no one wrote about them yet, and they needed to call in some favors, get some coverage. This client launched at SXSW (and I’m not making this up): a Smartphone app that’s a free mobile guide for events, complete with location based mapping and social media integration. iPhone only now, but coming soon for iPad, Android.

SERIOUSLY? You and about 2,000 other companies.

This one, is irritated with their PR people for not getting them enough coverage, especially after they got 50 requests for beta day 1. 50??? SXSW attracts over 20,000 tech people. 50? You are but a speck of sand on the beach, in so many ways.

Now, I feel for this PR person or firm, but really, ultimately, it’s their own fault, and here’s where this public service announcement blog post come in handy. Read it, believe it, remember it, and PLEASE please preach it from now on, for all the rest of us PR folks, and the press and bloggers, and the betterment of the tech companies of today and tomorrow.

DO NOT Launch at SXSW

The odds of you “being the next Twitter” are slim to none. And remember, that big moment for Twitter at SXSW 2007 wasn’t its launch anyway. Jack sent the first tweet a full year earlier. SXSW 2007 is just when that “hockey stick moment” happened for Twitter and everyone has been trying to replicate that magic ever since. YOU CANNOT. It was MAGIC. This stuff sometimes happens at SX, often times does not.

Last year, you could argue Group.me and Uber were the buzz, but holy cow they put the money down to do so, whether hundreds of free grilled cheese sandwiches or branding every pedi cab in town. This year, this sweet delusional mobile apps company is competing against Amex launching Sync with freaking JAY Z. Seriously? How can anyone compete with that?

So, again, DO NOT LAUNCH AT SXSW. Or at least do not come expecting traditional PR, press and blogger meetings or coverage. Just do us a favor, and do not come here with those unrealistic expectations that kill us all.

But come! SXSW is an amazing 10 days, 5 (or more) of just us tech folks. There are 20,000 people here, and over 2,000 of em are press, bloggers, influencers. And they are here to meet, and talk, and network. BUT NOT TO BE PITCHED, not to commit to a sit down briefing or meeting.

They come once a year to Austin to put faces with names, meet the companies they covered last year, get their research in for companies to cover in the future, LEARN, and network. They want to spend time with the tech community, with each other.

They will not commit to time with you or make a packed schedule (or shouldn’t) because at SXSW, you don’t know what’s coming at you when. You need to be fluid and flexible, and go with what happens. Enjoy the ride.

So PR people, please counsel your clients. And companies listen and learn. COME to SXSW, use it as an opportunity to talk to anyone and everyone about what you are up to, what you care about, and LISTEN to what they care about too. Talk with the masses, and tell them about your company, your apps, your tools, your location based social discovery smart phone apps. Do take advantage of the feeding frenzy that is 20,000 people combing the streets of Austin as awareness building, branding, marketing, stunts.

Enjoy the ride and that it is so crazy. Do not torture your PR person asking where “so and so” is, and why “such and such” didn’t agree to a meeting. Do not come here thinking you are the next Twitter, or Amex Sync. Just come, and enjoy the experience, and respect the rest of us (including the press and analysts) doing the same. With the influencers, meet them, let them know you love their writing or read their story last week. Build relationships that will last you your tech life time. But don’t pitch them or ask them for anything. Not this week.

I have done SXSW now since 2004. I have seen the show grow like crazy. I still love it. But maybe that’s because I play it right. Along with friends, I created an event each night for a smaller group of people, including national – and local – press, bloggers, analysts, influencers, VIPs where you can go to just talk with people, hang out, catch up. A “no pitch zone.” I do the same at any other events I hit, I enjoy the moment, don’t party hop or try to catch Leo or Tobey. I don’t look over my shoulder the entire time I’m talking with someone to see if anyone better is there. And I decline any PR project that comes my way that involves “launching at SXSW.” I have a lot of press friends who I hope respect and like me, because I will NOT call in favors or abuse their time here at SXSW (or anytime).

Please keep this blog URL, PR peeps and tech entrepreneurs, because I promise, if you’ve gotten to the bottom and agree with me, you’ll forget by SXSW 2013. Or you’ll talk with someone who doesn’t know, hasn’t been here, and will need this advice. It’s easy to get caught in the glamour of imaging you doing the PR for the next Twitter, being the “Next Big Thing At SXSW.” But those odds are very slim, rare and Magic! DO NOT Launch at SXSW. Rather, just come and enjoy the experience. It’ll serve you way better in the future, and over the crazy 5 days we live every March.

Viral Videos, Marathoning & Some Small Biz Love for Austin

Wherein I ramble about current events, keeping Austin weird, the latest memes and TV marathons

Sometimes news is absolutely shocking—like the time the president of the United States admitted to the public that he kept his Multiple Sclerosis a secret for seven years. Whoops—that’s all the West Wing I’ve been watching.* Um, for a real example… I nominate the news that broke on Valentine’s Day that a beloved South African Paralympic champion allegedly murdered his model girlfriend. The New York Times headline announced “a nation reels…,” and I don’t doubt it.

Photo courtesy of Outhouse Designs

But sometimes news is anything but shocking—say, last week when The Business Journals named Austin the best city in the U.S. for small business growth.

It’s hardly surprising that a city with such an obviously entrepreneurial spirit, evident down every street lined with local and independent restaurants and boutiques, should earn such an accolade. I maintain that you never have to eat somewhere twice in Austin, nor step foot in a chain, unless you want to. Austin has more pro-local loyalty cards than you can shake a stick at (Go Local, GoodyBag, LOCALoyalty and Belly, to name a few), and its thriving local business community is represented by the well-respected Austin Independence Business Alliance, who’s been Keeping Austin Weird for years. The confirmation that Austin’s independent spirit is alive and well even post-recession is just one more reason to love and be proud of our great city of Austin. Ketner Group is a small business itself, and we could not be happier to be part of the flourishing small business community in Austin, Texas.

But KG and the Business Journals are not the only ones loving on Austin lately. BuzzFeed’s “50 Sure Signs that Texas is Actually Utopia” list went viral last week (at least among Texans), and more than a few folks thought BuzzFeed missed the mark just a little, rewriting the list on behalf of Austin specifically (I side with the proponents of Austin).

Lastly, and just because KG is über cool and to prove my point that Austin really is the most awesome city for small businesses and humans alike, I present the latest viral video done right: the Harlem Shake on the Main Mall at the University of Texas at Austin.

BIGGEST Harlem Shake (University of Texas at Austin) Original

(Confession: I’m not so cool as to really “get” the whole Harlem Shake thing, I’m just cool enough to know it exists, and I’m ok with that.)

*The New York Times just wrote an interesting (and quick!) read on Americans’ new proclivity, thanks to the availability of DVD box sets and streaming sites like Netflix and Hulu, to watch entire seasons or series of TV shows in marathon bursts, and how this trend is changing the way TV shows are developed and distributed. I can’t believe I personally was not interviewed for that story. My “TV bingeing” resume includes Sopranos, Greek, The Wire, Big Love, The X Files and West Wing.

Vine: The New Social Sensation?

VineWell we’ve just begun 2013 and a starlet app has already hit the social scene. Vine is the new kid on the block everyone is talking about – could it be the next big thing in social sharing? It’s still too early to tell, but the mobile technology industry seems to think this Twitter spinoff has a pretty good shot.

Vine is a video creation platform designed to let users record 6-second video clips or GIF-like spots and share them to the social sphere. After its January 2013 release by Twitter, the industry hype surrounding the app has been on the rise. Other social video products, like SocialCam and Viddy, have been circulating the mobile sharing community as early as 2011. These platforms gained momentum rapidly, but after the launch of the social media giant’s own video app, the chances of survival have dwindled drastically. Viddy has experienced the most significant blow to followers and finances after supposedly turning down a buyout by the very company that is putting it out of business.

Brands like Trident and Wheat Thins have already jumped on the Vine train, and more companies are on their way to implementing the new social feature on Twitter. While the video application offers a unique outlet to not only promote products and services, Vine does come with bugs and burdens as new platforms typically do. Some non-Apple mobile devices have seen difficulty viewing the clips and other issues involve the inappropriate or unintended use of Vine for explicit content. Vine has its concerns, but the possibilities for future use are potentially endless. Specifically, the entertainment industry is interested to see how this new face of social sharing will impact music marketing.

So will Vine become another addition to the list of failed “Instagram for video” platforms, or will this new app see a consistent following in the coming months? Only time will tell, but KG looks forward to observing the role Vine will play at the fast-approaching SXSW Interactive Festival!

Caitlin New is Austin’s PRSA Member of the Month

We just wanted to give a shout-out to our Director of Company Branding, Caitlin New, as she’s featured as the Public Relations Society of America’s Austin Chapter member of the month for January.

Caitlin is currently serving on the PRSA Austin board as Programs Chair, and is also on the planning committee for the PRSA Southwest District Conference (June 5-7) as the Special Events Chair. Check out her member spotlight article here!

Enough shameless bragging, now.

Goodbye 2012!

We’d like to take this time to say goodbye to 2012. It was a good year, and–just like any year–we had a few downs, but mostly ups.

2012 saw Ketner Group go to NRF’s BIG Show for the 13th year. We explored our industry at SXSW Interactive, where we learned about visual storytelling, local SEO, social branding and new SoLoMo technology. We did a refresh of our company messaging and engaged with an awesome design firm, Creative Pickle, for a complete overhaul of our website.

We are looking forward to what 2013 may bring, but before we completely turn away from 2012, we wanted to share our Christmas card photo with everyone. That’s right, we know we look good.

INSTAGRAM AND PINTEREST: 6 WAYS TO TACKLE SOCIAL THROUGH MOBILE

Originally posted on Digby’s The Mobile Retail Blog

The last couple of years have been pivotal for brands’ social media capabilities. Social media has grown beyond the 140-character, text-only limit and has blossomed into media-rich social communities. There is a burgeoning opportunity for brands to take advantage of social media in new ways to garner more brand interest, loyalty and participation.

About four years ago, Twitter was dominating the media waves with thousands of experts and bloggers sharing advice on how brands and companies could harness this new social technology. Now, media-rich platforms such as Pinterest and Instagram are the social media darlings, and Facebook continues to release innovative new capabilities for companies hoping to connect with their social customers. Some brands are making promising headway into social and mobile integration, and soon, they’ll be paving the way for many other brands. For companies contemplating dipping a foot in—or diving in completely—there are a number of practices to start now.

1. Incorporate merchandise photos on an Instagram brand page.

Instagram is a popular new photo sharing mobile app, where users can upload or take photos, edit them using preloaded photo themes and share with the community and their friends. Brands with photogenic merchandise should get on Instagram now. Companies should upload in-store photos of products or events, product shots, magazine spots and any other brand-worthy photos to Instagram, and tag them with key words and location to drive traffic to local stores. Puma (11,000+ followers) is doing a great job of sharing not only product shots, but lifestyle shots, with a friendly mobile fan base.

2. Add “lookbooks” to Pinterest.

Officially launched in 2010 as an invite-only beta trial, Pinterest has become the fastest growing and third most popular social network, behind only Facebook and Twitter. This virtual pin board allows users to upload photos from the web, add a description, organize by topic (or pin board) and share with their followers. Because every pin is credited back to the online source, many brands have experienced increases in site visits and sales from Pinterest traffic. A PriceGrabber.com study showed that 21 percent of Pinterest users had made a purchase directly from Pinterest.com. Companies could easily create boards that serve as lookbooks for their merchandise. One of my favorite brands to follow on Pinterest is Michael Kors, and his board, “Style Tips” is a good example of a brand sharing a product-inspired lookbook. A recommendation for Mr. Kors would be to link the photo back to the e-commerce product page or include the link in the description.

3. Allow customers to create and share Pinterest boards as a part of a community action.

Earlier this year, The Paper Source, an arts and crafts store, encouraged their customers to create a board inspired by a craft project using pins from Paper-Source.com as a part of a competition. The chosen winner of the most creative board would receive a large discount on all supplies needed to complete the project. It would be awesome to see a company run an in-store mobile contest where customers could create Pinterest boards on their phones or tablets by scanning product QR codes and adding them to the boards. Continue reading